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How Are You Celebrating Social Media Day?

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Happy Social Media Day! Happy #InternetGeek Tuesday!

How are you celebrating Social Media Day?

I am celebrating Social Media Day by becoming a social media mentor to Thomas Vaughn, one of my favorite Starbucks managers in my U Street neighborhood in Washington, DC. That means I will help Thomas create his LinkedIn and Twitter profiles and provide tips on how to use his social media presence to support his career.

Thomas, a native Washingtonian, expresses kindness, excellence, and the highest form of customer service I’ve ever seen. He connects with his customers and makes everyone feel special. That’s why he was recently named Starbucks employee of the quarter. Go Thomas.

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I was inspired to become a social media mentor after reading the July/August issue of More Magazine. First Lady Michelle Obama served as the guest editor and discussed how we can all make an impact in someone’s life right where we live.

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#InternetGeek Tuesday: #InternetGeekat50 Lesson 7 PASSION

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Happy #InternetGeek Tuesday!

PASSION is #InternetGeekat50 Lesson 7. Nearly 30 years ago, I entered the digital world as a first year student at Howard University School of Law and fell head over heels in love with information from articles, books, case law, journals, and magazines included in the LexisNexis database. My passion for online information gave birth to a bigger passion that now includes a digital communications career and several projects that focus on building and celebrating community, creating and curating content, and inspiring others to use their online presence to express their digital citizenship. Thanks to the White House Office of Digital Strategy, I’ll be able to express my digital citizenship and passion for all things POTUS and FLOTUS Obama during the Spring Garden Tour Social on April 25. Be sure to follow my adventures on Saturday, April 25 via Instagram and Twitter

How do you express your passion in the digital world?

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#InternetGeek Tuesday: #InternetGeekat50 Lesson 5 WRITE

Happy #InternetGeek Tuesday!

WRITE is #InternetGeekat50 Lesson 5. During the WordPress Press Publish Conference in Portland two weeks ago, I participated in a “Blog to Book” panel discussion with Automattic conference organizer Andrea Middleton and my fellow authors and bloggers Cecilia Gunther, Christine Lee, Jerry Mahoney, and Mary Laura Philpott. After the discussion, I had several conversations with people about how I used blogging to write and publish my books “Love’s Troubadours” (novel), “That Which Awakens Me” (creative memoir), and “Digital Sisterhood” (technology memoir).

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Here are 8 tips I shared during my post panel conversations to inspire bloggers to WRITE their blogs with the intention of creating content for books they plan to publish.

1) Write your blog posts freely and fully with your authentic voice and passion.

2) Write your blog posts without censure.

3) Create or use a daily (Creative Every Day) or monthly challenge (Art Every Day Month and National Novel Writing in November and National Poetry Month in April) to establish a regular blogging practice and generate content you for your book. I used National Poetry Month in 2008 and 2009 to prepare content for my creative memoir. Currently, I am using National Poetry Month to prepare content for my e-book series.

4) Launch a blogging series to create content for your books. I’m currently writing a blogging series about being 50. I plan to use the content for my e-book series.

5) If you have been blogging for 5 or 10 years, select your favorite blog posts during the time period and prepare and publish an anniversary blog book or e-book.

6) Make a podcast series featuring your thoughts for book content. Select key points or the core messages from the podcast series and include them as your book content.

7) Record video blogs, pick out the most relevant points, and prepare content for the book.

8) For Flickr, Instagram, and Pinterest Users: Use your photos on these social media channels for inspiration to write a short update that can be used later as book content.

Photo Credit: Marcia Johnston

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#InternetGeek Tuesday: #InternetGeekat50 Lesson 3 BUSINESS

Happy #InternetGeek Tuesday!

BUSINESS is the focus of #InternetGeekat50 Lesson 3. Since I launched my first web site Kiamsha.com in March 2000, the Internet has helped me market myself and conduct business as an artist and author. Today, I was reminded of the Internet’s power when I opened an Etsy Shop to support my new and improved AnandaLeeke.com, and attended an Etsy for Creators class at the Martin Luther King, Jr. (MLK) Memorial Library.
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The free class taught by DC Librarian Emily Graves helped me flush out my ideas for the official launch of my Etsy Shop in June. Improving my photography skills is something the class helped me realize I need to do. Lucky for me the MLK Library is sponsoring a free digital photography class in April. How has the Internet helped your business?

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#InternetGeek Tuesday: #InternetGeek@50 Lesson 2: SKILLS

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Happy #InternetGeek Tuesday!

SKILLS is #InternetGeekat50 Lesson 2. One thing I know for sure about being an Internet Geek is that learning new skills is an ongoing process. This month, my web site content creation skills are growing as I work with Michelle Langston, a fabulous WordPress developer, on the design and relaunch of AnandaLeeke.com. Picking the new web site design and creating a content outline was fun. The hard part has been creating and posting content. My fear of not having the perfect words paralyzed me for two weeks. Thanks to Michelle’s patience and guidance, and a video chat I had with Press Publish conference organizer Andrea Middleton, I put the finishing touches on my new content on Monday night. What skills have you developed as a result of being online?

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Happy #InternetGeek Tuesday: 7 Social Media Secrets of Nonprofit Digital Storytelling

Happy #InternetGeek Tuesday!

Today’s blog is all about social media and nonprofit digital storytelling.

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What is social media?

Social media is a means of communication that builds and enhances relationships online and offline. Social media relies on content. Content includes ideas and information. Social media tools help communicate ideas and share information. Social media allows you to have a conversation with others about ideas and information. The conversations you have through social media create connections. When you cultivate the connections you have established through social media, you build community. The connections you make and communities you build through social media lay the foundation for your audience in digital storytelling.

Photo Credit: http://serve.dc.gov
Photo Credit: http://serve.dc.gov

Did you know there are seven social media secrets of nonprofit digital storytelling?

I recently gave a workshop presentation for my client, Serve DC that introduced the seven social media secrets of nonprofit digital storytelling to AmeriCorps agencies in Washington, DC. See my presentation below or click here to view it on SlideShare.

Just in case you need more information about the seven social media secrets, I have included my talking points, a how to guide on creating a social media strategy plan that I use with my clients, and several nonprofit resources.

Ananda Leeke at Serve DC Workshop, May 21, 2014
Ananda Leeke at Serve DC Workshop, May 21, 2014

If you would like me to facilitate a workshop or give a talk for your agency, business, community, group, or organization, please contact me on 202.607.3509.

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7 Social Media Secrets of Nonprofit Digital Storytelling

Secret #1: Define your social media goals (why does your organization want to use social media to tell stories?)

Secret #2: Know your audience (clients, donors, staff, Board members, funders, interns, volunteers, community and corporate partners, local citizens and organizations with shared interests, businesses, and other local stakeholders).

Secret #3: Know where your audience lives online.

Secret #4: Become your audience’s digital neighbor (maintain an active digital presence on the same social media sties that your audience belongs to).

Secret #5: Know what types of digital stories appeal to your audience.

Secret #6: Develop a plan to tell your digital stories (that includes an editorial calendar, time management tools like HootSuite to help you schedule your social media efforts in advance, any special campaigns/events/advocacy efforts, technology tools needed to create digital stories and use social media, budget and funding for technology tools, identifying staff duties for managing social media and digital storytelling efforts, social media/digital storytelling training for staff, and/or recruitment for interns and volunteers with digital communications and public relations experience).

Secret #7: Evaluate your digital storytelling efforts weekly, monthly, quarterly, and annually (document lessons learned and best practices and study what other nonprofit organizations are doing and learn from their efforts).

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Creating A Social Media Strategy Plan

When I help an organization create a social media strategy plan, I use a series of questions to guide its development and execution. They are organized into six categories: goals, target audience, content, social media budget and team, social media and technology tools, and evaluating social media efforts. See below.

GOALS

  • What are your organization’s quarterly and annual goals?
  • How will social media support the goals (examples: create/curate/distribute content, engagement, network building, and promotion)?
  • What calls to action, campaigns, events, program initiatives, and services will be used to accomplish the goals?
  • What is your timeline for accomplishing the goals with social media support?

TARGET AUDIENCE

  • Who is your target audience for each call to action, campaign, event, product, program initiative, and/or service?
  • Where does your target audience reside online?

CONTENT

  • What type of content (articles, blogs, photos, podcasts, social media messaging, surveys, webinars, and videos) appeals to your target audience?
  • What are the sources of content?
  • Who will develop the content?
  • What are the content requirements for your editorial calendar on a daily, weekly, quarterly, and/or annual basis?

SOCIAL MEDIA BUDGET AND TEAM

  • What is your social media budget?
  • Who will manage, execute, and support your social media efforts (primary lead person, team members, interns, online community members, and brand/blogger ambassadors)?
  • What are your social media team’s skills?
  • What type of resources and training does your social media team need to stay updated on current and emerging social media best practices, tools, and trends?
  • How much time does your social media team have to commit on a daily, weekly, monthly, quarterly, and/or annual basis to the management and execution of social media efforts?

SOCIAL MEDIA AND TECHNOLOGY TOOLS

  • What are the best social media tools to communicate with your target audience?
  • What type of technology tools (digital/web cameras, laptops, microphones, printers, smartphones, software, tablets, and time management tools) do you have and/or need to manage and execute your social media efforts?

EVALUATING SOCIAL MEDIA EFFORTS

  • Who will review your social media efforts (executive officers, social media staff, communications staff, media/public relations staff, development staff, membership staff, information technology staff, and/or online community members)?
  • What tools will you use to analyze your social media efforts?
  • How often will you analyze, modify, and review your social media efforts?
  • What lessons have you learned?
  • What best practices have you developed?

resources

Nonprofit Resources

Blog

Books

  • Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine
  • Social Media Engagement for Dummies by Aliza Sherman and Danielle Elliott Smith
  • Social Media for Social Good by Heather Mansfield
  • Social Media Tactics for Nonprofits by Melanie Mathos and Chad Norman

Local Conference and Facebook Group

Pinterest Board

Audio & Visual Social Media Storytelling Tools