Yesterday, I had a branding and marketing conversation with my literary mentor and brothalove Ethelbert Miller. Ethelbert is a native New Yorker who dances through life as a man of many talents: husband, father, poet, literacy activist, and founder of the Afro-American Resource Center at Howard University. Like me, he is also a Howardite! I affectionately call him E-bert!
I spent most of the time listening to E-bert share his insights on ways to define, expand, and market my “Ananda Leeke” brand. Parts of the conversation were uncomfortable. Why? Well, E-bert was telling me the TRUTH … I didn’t want to hear it because it meant I would have to do MORE WORK! I resisted a lot of what he had to say, but managed to remain somewhat open. E-bert gave me a lot to think about. He also reminded me I would find my way using my spiritual path. His words “using my spiritual path” stuck with me. They followed me into my evening yoga and meditation practice. The end result was a clearing… an opening to E-bert’s questions and insights.
This morning I sat in meditation and focused on strengthening my inner foundation with deep breathing, mantra chanting, and a mudra practice focused on the root chakra. Guess what happened? I was able to be still and hear my inner voice repeat a short and sweet phrase: Yoga + Creativity + Internet Geek = Ananda Leeke. BOO–YAAAAAAAAA!!!!!!! I knew the phrase was a rebranding gift from the universe! What a blessing!
So the Ananda Leeke official marketing brand is now: Yoga + Creativity + Internet Geek = Ananda Leeke.
What do you think?
As E-bert says, “my marketing brand is my gimmick!” You know the thing that will get folks’ attention.
I also have a new and improved short bio: Yoga + Creativity + Internet Geek = Ananda Leeke. Leeke is a lawyer turned “Jill of many trades”: innerpreneur, author, artist, coach, and yoga teacher. Her mission is “Empowering U2BU through creativity coaching, Reiki, self-care, social media, volunteerism, and yoga.”
Visit www.anandaleeke.com to see more of my new changes. Check out my bio too. I still have to add a lot of content to the site in April and May. For now, I am satisfied with the blessings. And I know there are more to come. So get ready for new surprises on AnandaLeeke.com!
Oh yeah, here is a great article I read about rebranding yourself on Times Online: http://www.timesonline.co.uk/tol/life_and_style/women/body_and_soul/article3416498.ece.
Also, Pink, one of my favorite web sites for women, posted a great blog post about “3 Quick and Easy Ways to Build an Online Presence” that might interest you. Be sure to check out Pink for the following rebranding blog posts:
Enjoy your day and week!
Peace, Creativity, Compassion, Gratitude for E-bert, yoga, meditation, and being still to hear my inner voice,