Happy Internet Geek Tuesday!
I love attending conferences, meet ups, panel discussions, and workshops. These events offer amazing learning opportunities. In January, I attended the 2013 Broadband and Social Justice Summit sponsored by the Minority Media and Telecommunications Council (MMTC). MMTC’s session on How To Become a Next Generation Digital Media Entrepreneur was very informative.
I enjoyed learning from the panelists Shawna Renee Odour, Host & Special Projects Producer, SiriusXM; Lateef A. Sarnor, Head of Multicultural Marketing, AOL; and Navarrow Wright, Chief Technology Officer, Interactive One. The moderator Joycelyn James, Esq., Senior Attorney and Cathy Hughes Fellow at MMTC, did a great moderating the panel. I used Twitter to capture several takeaways. See below.
- Shawna Odour: the next entrepreneurs and content creators have to be brave and creative.
- Odour suggests researching and keeping up w/ targeted audience’s usage, adoption trends and behaviors are essential to success.
- Odour believes that sensible content should be created for minorities and women of color.
- Odour says entrepreneurs can engage in “Information Affluence” by listening first.
- Find your niche then engage with your targeted audiences using user-friendly social media and other online media says Odour.
- Navarro Wright: It is easer to create Internet content today than it was five years ago.