My 3/28 WordPress Press Publish Conference Session: Blogging for Obama on March 28

presspublishblogphotoGreetings All,

I’m headed to Press Publish, WordPress’ first-ever conference for bloggers at the Embassy Suites in Portland, Oregon. I’ll be speaking at three sessions on Saturday, March 28:

  • Blogging for Obama (10:15 am) – I will share my B.L.O.G. mantra and how I began blogging for personal reasons and evolved into a social media leader for the White House.
  • A Tale of Two Sites: A Case Study (10:45 am) – The session will be led by WordPress developer Michelle Langston, the chief web designer of my new and improved Like many people, I had an older website in addition to my blog. Michelle will discuss how we worked together to combine my two sites into one that would truly express my personality and meet my online goals. I will chime in with the challenges I faced in creating the web content for my new site.
  • From Blog to Book Panel Discussion (4:15 pm) – Andrea Middleton will moderate a panel of bloggers/published authors Mary Laura Philpott, Cecilia Gunther, Jerry Mahoney, Christine Lee, and myself. We’ll talk about how we came to publish books and how blogging influenced our journey to publication.
Photo Credit:
Photo Credit:

If you are unable to attend the conference, you’ll be able to watch the sessions in the Queen Marie and Fireside rooms via livestream (you’ll be able to see my sessions — just remember the time difference between the East and West Coasts). Click here to sign up for a free livestream ticket.

I have included a summary of my Blogging for Obama session below.

Photo Credit:
Photo Credit:

The session will start with a short introduction and a digital wellness exercise. Take a few moments to read my Press Publish Speaker Spotlight bio to learn more about me. The digital wellness exercise will focus on deep breathing. When you breathe intentionally and deeply, you invite yourself into the present moment. The more you breathe intentionally and deeply, the more open you become to PEACE.  When you have PEACE, you are free to IMAGINE. Your imagination helps you DREAM. Your dreams help you CREATE and INSPIRE others in your blog and life.

Find a comfortable seated position in your chair. Come to the edge of your chair and place your feet flat on the floor. If you are wearing glasses or shoes, take them off to relax. Create hip width distance in between your legs. Take a deep breath through your nose and exhale it through your mouth. Notice how you feel. Now do it SEVEN more times. As you exhale, release or pause any thoughts or to do lists you carried with you into this moment. To learn more about creating a digital wellness plan, click here for tips.

wpid-cropped_header_1427089349153.jpgMy Blogging for Obama journey is rooted in my B.L.O.G. mantra.

B – Be yourself in your blogging process. Give yourself space to manage the fluctuation of your energy, focus, and passion with digital wellness. I define digital wellness as a gift you give yourself to help manage your time online with mindful self-care practices. Mindful self-care practices encourage you to slow down, become aware of how you spend your time online, and identify and take small steps towards having a healthier digital life. Examples include breathing exercises, journaling, massage, meditation, physical movement (walking, running, yoga, and aerobic classes), rest (naps and a good night’s sleep), setting time boundaries, and using time management tools (HootSuite, TweetDeck, and an editorial calendar) to schedule your blog and social media posts (excerpt from my book Digital Sisterhood: A Memoir of Fierce Living Online).

I started blogging as a result of a writing block in my novel writing process for Love’s Troubadours – Karma: Book One in 2005. My book editor urged me to blog to create a daily writing practice. Guess what? He was right. It worked because I wrote for myself. I didn’t think about attracting or pleasing an audience. I just wrote to express my thoughts about my book and its characters.

My blogging helped me connect with a diverse group of bloggers and social media influencers who discussed topics relevant to my novel and its characters. It also created an audience for my book before it was published. When my book was published, I started telling stories about my writing journey, the lessons I learned during the publishing process, background information about the novel’s characters, book readings, and radio and television interviews. These efforts led me to share stories about my life as an artist and yoga teacher. I ended up creating two different blogs and blog space on numerous online communities and social networking sites. That’s when trouble began. Blogger burnout. In 2008, I was overwhelmed by my self-made digital footprint. Following the advice of my life coach, I took a leave of absence from my blog. Stepping away from the blogging process helped me recharge. I also realized that I was in control of how much I blogged and it was okay to take breaks. So when blogger burnout happened again in 2011, I didn’t hesitate in taking a break. That same year, I decided to institute a monthly unplugging practice that turned into the Digital Sisterhood Unplugged (#DSUnplugged) Weekend.

yogameL – Love the stories you are telling on your blog. Tap into what you are most passionate about. I tapped into my passion for yoga, creativity, and being an Internet geek as a guide in what I share on my blog. I also maintain three other blogs that reflect my passion for women in social media (Digital Sisterhood Network), digital citizenship, and my DC life and love for all things POTUS, FLOTUS, and the White House. I don’t maintain a regular editorial calendar for these blogs. I post when I feel called to or have a project I am working on that calls for blogging.
O – Open yourself to new ideas and opportunities. I opened myself up to new ideas and opportunities when I started going to blogging conferences and local social media and tech events including Blogging While Brown, BlogHer, Blogalicious, BlissDom, Feminism 2.0, Latinos in Social Media, She’s Geeky DC, Social Justice Camp DC, Social Media Club DC, Social Media Week DC, and DC Digital Capital Week. These experiences helped me establish relationships and build community with a diverse group of people. My connections and interactions exposed me to new ideas and opportunities to express and share my passion for:
jleeke-obamacampaignoffice ananda-obamaphonebank2My greatest opportunities have occurred as a result of my passion for President Barack Obama. In 2008, I used my digital presence and yoga teaching skills to support his first Presidential campaign. During President Obama’s second campaign in 2012, my father and I volunteered in the Prince George’s County, Maryland campaign office. We also used our blogs and social media platforms to discuss the Obama campaign. After the election, I searched for ways to increase my support and began applying to participate in the White House Social events. Last year, I was selected by the White House to serve as a social media leader for the State of the Union, French Arrival Ceremony for French President Francois Hollande, and the Tumblr Q&A session on education. The U.S. Department of State invited me to serve in a similar capacity during the International Women of Courage Award Ceremony.
Photo Credit: Badge designed by Dariela Cruz
Photo Credit: Badge designed by Dariela Cruz
 G – Give back. Use your blogging and social media skills to give back to causes, communities, and organizations you care about. I have used my blogging and social media skills to serve as a technology volunteer for Blogalicious Meetups in 2009-2012, CrisisCampDC and Chilean Earthquake in 2010, Andy Shallal’s DC Mayoral Campaign in 2013-14, and BlogHer’s Veteran Blogger Mentor Program in 2014. I have also given back through the Digital Citizenship Project and Digital Citizenship Month.

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