Happy Internet Geek Tuesday!
Last week, I attended the Blogalicious Tech Summit held at the Microsoft Innovation and Policy Center in Washington, D.C. Guess what Microsoft had? A Technology Bar for attendees to preview Microsoft products! What an Internet Geek treat!
Stacey Ferguson (a/k/a Justice Fergie), Blogalicious Chief Curator and Co-Founder, welcomed us all and introduced Stephanie Peters, Director of Federal Government Affairs for Microsoft. Peters talked about how powerful Blogalicious is as a community and the many ways it supports its members. I totally agreed!
Dr. Mark Drapeau, Director of Innovative Engagement for Microsoft, gave a keynote address on “Avoiding Mediocrity.” My key takeaway from Drapeau’s address was create outstanding content that is fun, entertaining, surprising, valuable, and simple to read.
Allissa Richardson, Bowie State University professor, journalist, and founder of MOJO Mediaworks, LLC, was truly my favorite presenter. I am biased too because she is a 2012 Digital Sister of the Year and a personal shero! Richardson discussed the five elements of building your mobile platform. The elements include:
- Choice: Be the best source of high quality content and information.
- Conversation: Start and maintain a dialogue that is meaningful and informative.
- Creation: Make your own media to establish yourself as a thought leader.
- Curation: Sift through media a lot to highlight the best content your audience will appreciate.
- Collaboration: Build smart partnerships.
She shared some tools for making audio recordings and podcasts like Audioboo, a mobile app I have downloaded to my phone. She also recommended that we try using SproutSocial to schedule our social media posts and tweets. She uses this tool instead of Hootsuite. I downloaded the SproutSocial app to my phone and will try it out starting in May.
NOTE: Tomorrow, I will post another blog about the Blogalicious Tech Summit. It was so juicy that it deserves two blog posts!