The List (and how to get on it): If there is one question we hear from bloggers covering this image- and access-conscious industry, it’s “How do I get on *the* list?”. We’re bringing publishing, PR and brand perspectives to the table to give you an inside look at how it works. BlogHer editor-in-chief (and longtime women’s magazine leader) Stacy Morrison moderates the insightful advice from Adrianna Guilliani from Devries Public Relations, Cristy Turner from Digital Brand Architects, and Genevieve Ascencio from Factory PR.
Before I attend the Style Mini Conference sessions, I plan to participate in “Justice Fergie” Stacey Ferguson’s Summer Brand-O-Rama, a FREE four-week email workshop that will provide critical tips on how to cultivate brand partnerships that begins on July 5. Click here to sign up. My goal is to learn how to build brand partnerships that support my blogs and the Digital Sisterhood Network.
Stacey is the queen of branding and empire building in my book! She is one of my virtual and IRL “Empirista” mentors.
If you are planning to attend BlogHer 13, check out the questions below.
What are your top three to five conference goals?
What sessions are you planning to attend? And why?
What are you doing to prepare for BlogHer 13?
PS: I will be speaking about social media leadership on July 26 (10:30 a.m. – 11:00 a.m.) and July 27 (11:30 a.m. – 12 noon), and co-hosting the Multi-Culti party on July 26 with two amazing digital sisters, Pauline Campos and Dwana De La Cerna. I hope you will be able to join us at the conference and the Multi-Culti party. Click here to register.
Last week, I attended the Blogalicious Tech Summit held at the Microsoft Innovation and Policy Center in Washington, D.C. Guess what Microsoft had? A Technology Bar for attendees to preview Microsoft products! What an Internet Geek treat!
Stacey Ferguson (a/k/a Justice Fergie), Blogalicious Chief Curator and Co-Founder, welcomed us all and introduced Stephanie Peters, Director of Federal Government Affairs for Microsoft. Peters talked about how powerful Blogalicious is as a community and the many ways it supports its members. I totally agreed!
Dr. Mark Drapeau, Director of Innovative Engagement for Microsoft, gave a keynote address on “Avoiding Mediocrity.” My key takeaway from Drapeau’s address was create outstanding content that is fun, entertaining, surprising, valuable, and simple to read.
Allissa Richardson, Bowie State University professor, journalist, and founder of MOJO Mediaworks, LLC, was truly my favorite presenter. I am biased too because she is a 2012 Digital Sister of the Year and a personal shero! Richardson discussed the five elements of building your mobile platform. The elements include:
Choice: Be the best source of high quality content and information.
Conversation: Start and maintain a dialogue that is meaningful and informative.
Creation: Make your own media to establish yourself as a thought leader.
Curation: Sift through media a lot to highlight the best content your audience will appreciate.
Collaboration: Build smart partnerships.
She shared some tools for making audio recordings and podcasts like Audioboo, a mobile app I have downloaded to my phone. She also recommended that we try using SproutSocial to schedule our social media posts and tweets. She uses this tool instead of Hootsuite. I downloaded the SproutSocial app to my phone and will try it out starting in May.
NOTE: Tomorrow, I will post another blog about the Blogalicious Tech Summit. It was so juicy that it deserves two blog posts!
A few days ago I was in Las Vegas attending the Blogalicious Weekend Conference. During one of my breaks, I checked my email and read a message from my digital sister, Chrysula Winegar, that invited me to participate in Women Online’s Social Media Sprint Campaign. When I visited the Women Online (WO) web site to research the campaign, I learned WO is a boutique digital public relations and marketing firm founded by Morra Aarons-Mele, an Internet marketing professional who established The Mission List and served as the founding Political Director for BlogHer.com. After digesting this information, my response to Chrysula’s invitation was YES…YES… YES!!!!! So I joined the group of amazing women bloggers and top social media voices in a “social media sprint” to Election Day (#blogforobama).
So why join? I think President Obama is the only Presidential candidate who represents my interests as a woman. Since June, I have actively participated in the Obama 2012 campaign by:
Using my social media platforms to promote the campaign each week.
Today, I participated in WO’s first conference call and learned more about the role I will be playing in the Social Media Sprint Campaign. I also learned my digital sisters, Stacey Ferguson, BeBlogalicious.com co-founder and chief curator, and Xina Eiland, President of The Eiland Group and BeBlogalicious.com publicist, are also participating in the campaign. What great company I am in!
From now and until November 7 (the day after the Presidential Election), you will see me online a little more. For example, I will tweet during the Presidential Debate on October 3. Later this week, I will share more information from the Social Media Sprint Campaign. So look out for my tweets and posts on Facebook, Google+, and Pinterest.
Enjoy your day and remember to register to vote, get your ID, help others register or obtain their IDs, vote early (if you can), and vote for President Obama!
I was able to capture the amazing panelists, Blogalicious co-founders Nyasha Smith and Stacy Ferguson, DC Meet Up organizer/PR professional Xina Eiland,and Niambi Jarvis, Director of the Office on Women’s Policy & Initiatives, in action with my Creative Vado video camera. Check out the videos below.
1) Definition of Social Media – Part One by Rhea Brown, Terri Holley, and Michele McGraw
2) Definition of Social Media – Part Two by Rhea Brown, Terri Holley, and Michele McGraw
3) Meaning of Digital Footprint by Terri Holley
4) Blogalicious co-founders Nyasha Smith and Stacey Ferguson
5) DC Meet Up organizer/PR professional Xina Eiland
6) Niambi Jarvis, Director of the Office on Women’s Policy & Initiatives
Check out several photos from the Meet Up below (photo credit: Blogalicious co-founders Nyasha Smith and Stacey Ferguson). Click here to see more photos.