The Business of Being Ananda Leeke – Working with Publicist Xina Eiland on Branding

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Greetings All,

On Saturday, I met with my publicist Xina Eiland ( about my 2010 PR and branding goals.  Having access to Xina’s expertise and support is helping me take my time to:

  • streamline my online presence, business card, and logo,
  • develop a professional PR package, and
  • reorganize and relaunch

I have committed to completing phase 1 of this process by March.  One of my homework assignments was to test out branding identity labels.  The first one I tested was Urban Debutante Innerpreneur who promotes the practice of self-care in her work as an artist, author, blogger, coach, speaker, and yoga teacher. I put it on Twitter. I still have to create a short tag line.

So far, I have received a mixed bag of feedback. My fabulous sistalove Corynne Corbett ( offered amazing feedback on Saturday evening via Twitter.  Corynne dug deep into my wordy statement and picked it apart.  Her food for thought helped me get even clearer about the importance of adding  self-care in my statement.  I still have to do a few things to create a tag line and tweak my bio.  My creative brothalove Andrew Ward a/k/a HKB FiNN ( gave me his comments via a Sunday email from London.  My life coach Yael Flusberg ( made a great point about the use of “urban debutante innerpreneur.”  As a 45 year old woman, the title makes me sound like a young 20 something who is just coming out.  Yael  reminded me that I am an expert and want folks to see me as that.

Today I am testing out a new Twitter bio: 21st Century Innerpreneur & Self-Care Strategist who promotes authenticity, balance, and calm as an artist, author, blogger, coach, speaker, and yoga teacher.  I still gotta come up with a tag line. Any ideas? Let me know what you think.  Thanks in advance for the feedback.

Enjoy your day and week!

Peace, Creativity, Gratitude, and Compassion,


PS: Big thanks to Corynne and my dad J for helping me get clear about the use of the word maven. Corynne suggested self-care strategist. WOW this is such an organic process!

1 comment

  1. This was very informative for ME, lol! I agree with your last statement. This truly is an organic process. Certainly makes one be sure to choose words and names wisely to project the right image in a brand.

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