0 comments on “Happy Internet Geek Tuesday!”

Happy Internet Geek Tuesday!

Happy Internet Geek Tuesday!

Guess where I am going in a few weeks?

BlogHer 13, the world’s largest women’s blogging conference.

BlogHer.com
BlogHer.com

My focus for this year’s conference is to learn about lifestyle blogging and branding so  I can improve my Ananda@16thand U: Lifestylista in Love with DC blog and expand my new media business and the Digital Sisterhood Network. To that end, I am planning to attend the Style Mini-Conference track on July 26 (right after I complete my talk on social media leadership). Check out the Style Mini-Conference session descriptions below. They feature some of my favorite bloggers and virtual mentors like “Afrobella” Patrice Yursik, Christina Brown, and Stacy Morrison.

Photo Credit: Afrobella.com
Photo Credit: Afrobella.com
Photo Credit: Afrobella.com
Photo Credit: Afrobella.com
Photo Credit: Lpvebrownsugar.com
Photo Credit: Lpvebrownsugar.com
Photo Credit: Stacy Morrison
Photo Credit: Stacy Morrison
  • The List (and how to get on it): If there is one question we hear from bloggers covering this image- and access-conscious industry, it’s “How do I get on *the* list?”. We’re bringing publishing, PR and brand perspectives to the table to give you an inside look at how it works. BlogHer editor-in-chief (and longtime women’s magazine leader) Stacy Morrison moderates the insightful advice from Adrianna Guilliani from Devries Public Relations, Cristy Turner from Digital Brand Architects, and Genevieve Ascencio from Factory PR.
Photo Credit: JusticeFergie.com
Photo Credit: JusticeFergie.com

Before I attend the Style Mini Conference sessions, I plan to participate in “Justice Fergie” Stacey Ferguson’s Summer Brand-O-Rama, a FREE four-week email workshop that will provide critical tips on how to cultivate brand partnerships that begins on July 5. Click here to sign up.  My goal is to learn how to build brand partnerships that support my blogs and the Digital Sisterhood Network.

Stacey Ferguson a/k/a Justice Fergie and Ananda at BlogHer 12 Brunchalicious Event - Photo Credit ' BlogHer.com
Stacey Ferguson a/k/a Justice Fergie and Ananda at BlogHer 12 Brunchalicious Event – Photo Credit ‘ BlogHer.com

Stacey is the queen of branding and empire building in my book! She is one of my virtual and IRL “Empirista” mentors.

BlogHer.com
BlogHer.com

If you are planning to attend BlogHer 13, check out the questions below.

  • What are your top three to five conference goals?
  • What sessions are you planning to attend? And why?
  • What are you doing to prepare for BlogHer 13?
BlogHer.com
BlogHer.com
BlogHer.com
BlogHer.com

PS: I will be speaking about social media leadership on July 26 (10:30 a.m. – 11:00 a.m.) and July 27 (11:30 a.m. – 12 noon), and co-hosting the Multi-Culti party on July 26 with two amazing digital sisters, Pauline Campos and Dwana De La Cerna. I hope you will be able to join us at the conference and the Multi-Culti party. Click here to register.

1 comment on “The Business of Being Ananda Leeke – Working with Publicist Xina Eiland on Branding”

The Business of Being Ananda Leeke – Working with Publicist Xina Eiland on Branding

Photo courtesy of www.creation.uk.com

Greetings All,

On Saturday, I met with my publicist Xina Eiland (http://twitter.com/xeiland) about my 2010 PR and branding goals.  Having access to Xina’s expertise and support is helping me take my time to:

  • streamline my online presence, business card, and logo,
  • develop a professional PR package, and
  • reorganize and relaunch AnandaLeeke.com.

I have committed to completing phase 1 of this process by March.  One of my homework assignments was to test out branding identity labels.  The first one I tested was Urban Debutante Innerpreneur who promotes the practice of self-care in her work as an artist, author, blogger, coach, speaker, and yoga teacher. I put it on Twitter. I still have to create a short tag line.

So far, I have received a mixed bag of feedback. My fabulous sistalove Corynne Corbett (www.chicjonesmedia.com) offered amazing feedback on Saturday evening via Twitter.  Corynne dug deep into my wordy statement and picked it apart.  Her food for thought helped me get even clearer about the importance of adding  self-care in my statement.  I still have to do a few things to create a tag line and tweak my bio.  My creative brothalove Andrew Ward a/k/a HKB FiNN (www.hkbfinn.com) gave me his comments via a Sunday email from London.  My life coach Yael Flusberg (www.yelements.com) made a great point about the use of “urban debutante innerpreneur.”  As a 45 year old woman, the title makes me sound like a young 20 something who is just coming out.  Yael  reminded me that I am an expert and want folks to see me as that.

Today I am testing out a new Twitter bio: 21st Century Innerpreneur & Self-Care Strategist who promotes authenticity, balance, and calm as an artist, author, blogger, coach, speaker, and yoga teacher.  I still gotta come up with a tag line. Any ideas? Let me know what you think.  Thanks in advance for the feedback.

Enjoy your day and week!

Peace, Creativity, Gratitude, and Compassion,

Ananda

PS: Big thanks to Corynne and my dad J for helping me get clear about the use of the word maven. Corynne suggested self-care strategist. WOW this is such an organic process!