Happy Internet Geek Tuesday – Demand Success – 2013 Vocus Conference on June 20 & 21

Photo Credit: Vocus.com
Photo Credit: Vocus.com

Happy Internet Geek Tuesday!

As an Internet Geek and new media professional, I enjoy learning about communications, marketing, public relations, and social media best practices and strategies. That’s why I am headed to the Demand Success 2013 Vocus Conference on June 20 and 21 at the National Harbor’s Gaylord Hotel. Demand Success is an industry marketing conference that brings together marketers, businesses, thought leaders, and Vocus experts to learn about and discus efficient marketing that yields real results. Vocus is provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Click here to register for the conference.

demandsuccess-vocus badge1I am really excited the Demand Success agenda includes a keynote address by one of my “digital diva sheroes,” Arianna Huffington, author of Becoming Fearless (one of the best books I read this year) and President and Editor-in-Chief of The Huffington Post Media Group.

arianna

I am also excited about attending Wendy Harman‘s session on Lessons from the Social Media Command Center. Harman is one of my digital diva sheroes. Her leadership and work at the American Red Cross during the 2010 earthquake in Haiti was AWESOME!!!

The sessions on the Content Marketing Revolution, Social Media Strategy, Digital Journalism in Flux, Brand Journalism, and Facebook Futures caught my eye too! The Facebook Futures panel features some of my favorite thought leaders including Katya Andresen, Shashi Bellamkonda, and Geoff Livingston.

Be sure to check out the Vocus blog, follow @Vocus on Twitter (use #Demand13 to follow the conference tweets), and LIKE the Vocus Facebook page.

PS: I will live tweet from the conference. So be sure to follow me @anandaleeke on Twitter and Instagram on June 20 and June 21.

Miriam Muley’s Powerful Blogalicious 2010 Presentation on Marketing to Women of Color

Blogalicious 2010 began with a powerful presentation on marketing to women of color by Miriam Muley, President/CEO of The 85% Niche and author ofThe 85% Niche: The Power of Women of All Colors, Latina, Black, and Asian.  The title of Muley’s presentation was “Unleashing the Power of Women of Color.”

I learned so many  facts about my power as a woman of color in America (see below).

  • Women of color are incredibly entrepreneurial.
  • Women of color are the quintessential market.
  • 9 out of 10 out the new females in the last decade are Latina, Black or Asian.
  • Women of color have $1 trillion in purchasing power! That means women of color’s purchasing power is equal to Brazil’s gross domestic product. We got some deep pockets!
  • Black women are the crown jewel in the women of color purchasing power: $500 billion.
  • 56% of women of color are the prime decision makers in their households.
  • Women of color are increasingly well-educated: 43% Asian, 17% Black, and 11% Latina.
  • Businesses owned by women of color are the fasting growing segment of the US economy.
  • Women of color are pioneers in business.
  • 42% of a majority-owned businesses are owned by women of color.
  • Women of color businesses generate $230 billion in sales.

Check out the video (1 hour 3 minutes – totally worth watching) below.