0 comments on “Happy #InternetGeek Tuesday: 7 Social Media Secrets of Nonprofit Digital Storytelling”

Happy #InternetGeek Tuesday: 7 Social Media Secrets of Nonprofit Digital Storytelling

Happy #InternetGeek Tuesday!

Today’s blog is all about social media and nonprofit digital storytelling.

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What is social media?

Social media is a means of communication that builds and enhances relationships online and offline. Social media relies on content. Content includes ideas and information. Social media tools help communicate ideas and share information. Social media allows you to have a conversation with others about ideas and information. The conversations you have through social media create connections. When you cultivate the connections you have established through social media, you build community. The connections you make and communities you build through social media lay the foundation for your audience in digital storytelling.

Photo Credit: http://serve.dc.gov
Photo Credit: http://serve.dc.gov

Did you know there are seven social media secrets of nonprofit digital storytelling?

I recently gave a workshop presentation for my client, Serve DC that introduced the seven social media secrets of nonprofit digital storytelling to AmeriCorps agencies in Washington, DC. See my presentation below or click here to view it on SlideShare.

Just in case you need more information about the seven social media secrets, I have included my talking points, a how to guide on creating a social media strategy plan that I use with my clients, and several nonprofit resources.

Ananda Leeke at Serve DC Workshop, May 21, 2014
Ananda Leeke at Serve DC Workshop, May 21, 2014

If you would like me to facilitate a workshop or give a talk for your agency, business, community, group, or organization, please contact me on 202.607.3509.

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7 Social Media Secrets of Nonprofit Digital Storytelling

Secret #1: Define your social media goals (why does your organization want to use social media to tell stories?)

Secret #2: Know your audience (clients, donors, staff, Board members, funders, interns, volunteers, community and corporate partners, local citizens and organizations with shared interests, businesses, and other local stakeholders).

Secret #3: Know where your audience lives online.

Secret #4: Become your audience’s digital neighbor (maintain an active digital presence on the same social media sties that your audience belongs to).

Secret #5: Know what types of digital stories appeal to your audience.

Secret #6: Develop a plan to tell your digital stories (that includes an editorial calendar, time management tools like HootSuite to help you schedule your social media efforts in advance, any special campaigns/events/advocacy efforts, technology tools needed to create digital stories and use social media, budget and funding for technology tools, identifying staff duties for managing social media and digital storytelling efforts, social media/digital storytelling training for staff, and/or recruitment for interns and volunteers with digital communications and public relations experience).

Secret #7: Evaluate your digital storytelling efforts weekly, monthly, quarterly, and annually (document lessons learned and best practices and study what other nonprofit organizations are doing and learn from their efforts).

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Creating A Social Media Strategy Plan

When I help an organization create a social media strategy plan, I use a series of questions to guide its development and execution. They are organized into six categories: goals, target audience, content, social media budget and team, social media and technology tools, and evaluating social media efforts. See below.

GOALS

  • What are your organization’s quarterly and annual goals?
  • How will social media support the goals (examples: create/curate/distribute content, engagement, network building, and promotion)?
  • What calls to action, campaigns, events, program initiatives, and services will be used to accomplish the goals?
  • What is your timeline for accomplishing the goals with social media support?

TARGET AUDIENCE

  • Who is your target audience for each call to action, campaign, event, product, program initiative, and/or service?
  • Where does your target audience reside online?

CONTENT

  • What type of content (articles, blogs, photos, podcasts, social media messaging, surveys, webinars, and videos) appeals to your target audience?
  • What are the sources of content?
  • Who will develop the content?
  • What are the content requirements for your editorial calendar on a daily, weekly, quarterly, and/or annual basis?

SOCIAL MEDIA BUDGET AND TEAM

  • What is your social media budget?
  • Who will manage, execute, and support your social media efforts (primary lead person, team members, interns, online community members, and brand/blogger ambassadors)?
  • What are your social media team’s skills?
  • What type of resources and training does your social media team need to stay updated on current and emerging social media best practices, tools, and trends?
  • How much time does your social media team have to commit on a daily, weekly, monthly, quarterly, and/or annual basis to the management and execution of social media efforts?

SOCIAL MEDIA AND TECHNOLOGY TOOLS

  • What are the best social media tools to communicate with your target audience?
  • What type of technology tools (digital/web cameras, laptops, microphones, printers, smartphones, software, tablets, and time management tools) do you have and/or need to manage and execute your social media efforts?

EVALUATING SOCIAL MEDIA EFFORTS

  • Who will review your social media efforts (executive officers, social media staff, communications staff, media/public relations staff, development staff, membership staff, information technology staff, and/or online community members)?
  • What tools will you use to analyze your social media efforts?
  • How often will you analyze, modify, and review your social media efforts?
  • What lessons have you learned?
  • What best practices have you developed?

resources

Nonprofit Resources

Blog

Books

  • Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine
  • Social Media Engagement for Dummies by Aliza Sherman and Danielle Elliott Smith
  • Social Media for Social Good by Heather Mansfield
  • Social Media Tactics for Nonprofits by Melanie Mathos and Chad Norman

Local Conference and Facebook Group

Pinterest Board

Audio & Visual Social Media Storytelling Tools

 

0 comments on “Good Friday Positive Inspiration for My Writer’s Soul from Kelly Rae Roberts & Brene Brown”

Good Friday Positive Inspiration for My Writer’s Soul from Kelly Rae Roberts & Brene Brown

Happy Friday!  Happy Good Friday! Happy Early Easter!

How is your day going?  I hope it is treating you well.  Mine started with a confession and a double dose of positive inspiration for my writer’s soul.

Here’s my confession: when I write books, especially memoirs, I have an opportunity to really explore some deep parts of myself.  Sometimes the writing journey can get emotionally draining, scary, and overwhelming.  When that happens, I look for positive inspiration. Today I reminded myself to slow down, breathe, and look for some positive inspiration.  Guess what? I found two great sources.

Photo Credit: KellyRoberts.com

Artist Kelly Rae Roberts’ April 5th blog post was the first source of inspiration.  Roberts’ post about the benefits and pitfalls of an online life reminded me I need to continue taking great care of myself by setting more boundaries on my online life.  In short, it’s time for me to revisit my online boundaries, establish a new schedule for going online, and have a more consistent practice of daily and weekly UNPLUGGING (my digital sister and friend Danica Kombol calls it a digital diet).

Photo Credit: Brene Brown photo from The University of Houston

My second source of positive inspiration came from a YouTube video featuring storyteller/researcher Brene Brown’s TEDx Houston Talk on the power of vulnerability. Click here to watch the video.  What a game changer!  It’s making me dig deeper into my Digital Sisterhood book writing journey. I’m so grateful for Brown’s talk, the power of connection, and the belief and acceptance that I am enough as a spiritual being having a human experience as a woman, friend, daughter, sister, author, artist, coach, yoga teacher, innerpreneur, speaker etc. etc.

So what positive inspiration have you discovered lately?

How do you keep yourself inspired?

Any plans to unplug, set boundaries on your digital life, go on a digital diet (check out Daniel Sielberg’s The Digital Diet — great tips), or take a digital sabbatical (similar to the one Gwen Bell talks about in her book Digital Warriorship – fantastic book I read in 2011 — had a chance to participate in Bell’s BlogHer 2011 workshop — awesome experience)?