Key Takeaways from My #BlogHer13 Social Media Leadership Talk on July 26 & July 27


Hi All!

As you may know, I am talking about social media leadership at the BlogHer conference on July 26 and July 27 in Chicago. Just in case you miss my talk on “What Type of Social Media Leader Are You?”, I have included my handout and the key takeaways from my talk below. Enjoy!

Photo Credit: Leigh Mosley -
Photo Credit: Leigh Mosley –

BlogHer 2013 Session Handout – What Type of Social Media Leader Are You? by Ananda Leeke –

9 Key Takeaways

1)  Michael McKinney’s Leading Blog. McKinney writes, “Leaders are ordinary people that understand that they make a difference and have made the decision to determine the kind of difference they will make. Leadership is intentional influence.”

2) You are social media leader because you have two things: Digital Power and a Digital Platform of Influence. Digital Power consists of your digital footprint (blog, online business, web site, and social media), communities, and efforts. A Digital Platform of Influence is derived from the impact you have on your blog readers and social media followers and friends when you advocate causes. build communities; create mobile applications, art, books, businesses, products, publications, services, tools, and webisodes; curate content; educate and inform; give voice to your thoughts as subject matter experts, thought leaders, and brand ambassadors; share information and experiences; explore and experiment with new technologies as early adopters and trendsetters; participate in social good campaigns; inspire and motivate; mentor; network; tell your personal stories; and promote and celebrate the expertise, gifts, and talents of others.

3)  As you engage in these activities, your blog readers and social media followers and friends are watching what you say and do online. They are learning from your example. Whether you know it or not, you are leading them.

4) You have the power to decide what type of social media leader you will be. I am here to share what I have been watching ordinary people like you and me do as they lead in the digital space.

5)  The Digital Sisterhood Leadership Project has identified 12 key leadership roles that women in social media are currently playing. They include the roles of:

  • Advocate
  • Community builder
  • Content creator
  • Content curator
  • Educator
  • Influencer
  • Mentor
  • Motivator
  • Promoter
  • Social do gooder
  • Storyteller
  • Thought leader

6) You can use the seven Digital Sisterhood Leadership Archetypes to identify, understand, and manage the leadership roles you play in blogging and social media. Archetypes are various personalities that live inside of us. You can use them as windows of self-discovery. They can help you explore, embrace, and accept yourself. Treat them as team players who help you express your strengths and share your gifts. The seven Digital Sisterhood Leadership Archetypes include:

  •  Creativista is a woman who gives birth to creativity (art, books, films, products, services, and webisodes).
  • Empirista is a woman who thinks of herself as CEO of her own corporation, ME, Inc.; maintains an entrepreneurial mindset; and gives birth to ideas and transforms them into businesses, economies, institutions, networks, and organizations that add value to people’s lives.
  • Empowerista is a woman who creates and curates content, shares information and experiences, connects with others and establishes positive relationships, and builds and participates in communities that empower her and others.
  • Enchantista is a woman who taps into the magic of her spirit as she focuses her energy, opens her heart, trusts her intuition, embraces her fears, and shares her gifts in service to others.
  • Evangelista is a woman who supports and advocates a philosophy, a values system, a lifestyle, a cause, or a campaign that improves her life and others’ lives.
  • Flowista is a woman who unplugs from her digital life and tech devices for periods of time so she can recharge and take care of herself; and encourages women to unplug from their digital lives by incorporating mindfulness and self-care practices
  • Lifestylista is a woman who lives her life as a work of art; expresses it through her passion for beauty, entertaining, fashion, food, home décor, personal style, and travel; and inspires others to live their lives as works of art.

7) While you are here at BlogHer, you are surrounded by a cadre of amazing social media leaders. Some are speakers, sponsors, fellow attendees, party hosts, PR and marketing professionals, volunteers, and BlogHer staff. Keep your eyes open for people who represent your social media leadership style. Find out who they are. If you can, have a brief conversation with them. Make a point of following up with them when you get home. That follow up could be connecting with them via their blog or social media accounts. You can learn a lot by reading about someone and watching what they do. You can also send an email to the person just to keep in touch. If you are not able to reach out to the person at this conference, find the person online. Google them and start watching what they say and do online for information and inspiration. Now everyone that you may identify as a virtual leadership mentor may not be able to connect with you one-on-one.

8) Resources: Digital Sisterhood Leadership Project Pinterest board

9) Homework Assignment: Write a six-word about your social media leadership style. Six-word memoirs are six words you use to describe yourself, a state of being or an experience. Tweet Ananda @anandaleeke your six-word memoirs using the hashtag #BH13SMLeader.


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