0 comments on “The Business of Being Ananda Leeke – Rebranding and working on AnandaLeeke.com”

The Business of Being Ananda Leeke – Rebranding and working on AnandaLeeke.com

Graphic design by Ananda Leeke & Gwonghung Ng

Happy Tuesday!

Yesterday, I had a branding and marketing conversation with my literary mentor and brothalove Ethelbert Miller.  Ethelbert is a native New Yorker who dances through life as a man of many talents:  husband, father, poet, literacy activist, and founder of the Afro-American Resource Center at Howard University. Like me, he is also a Howardite!  I affectionately call him E-bert!

I spent most of the time listening to E-bert share his insights on ways to define, expand, and market my “Ananda Leeke” brand. Parts of the conversation were uncomfortable. Why? Well, E-bert was telling me the TRUTH … I didn’t want to hear it because it meant I would have to do MORE WORK!  I resisted a lot of what he had to say, but managed to remain somewhat open.  E-bert gave me a lot to think about. He also reminded me I would find my way using my spiritual path.  His words “using my spiritual path” stuck with me. They followed me into my evening yoga and meditation practice. The end result was a clearing… an opening to E-bert’s questions and insights.

This morning I sat in meditation and focused on strengthening my inner foundation with deep breathing, mantra chanting, and a mudra practice focused on the root chakra.  Guess what happened?  I was able to be still and hear my inner voice repeat a short and sweet phrase: Yoga + Creativity + Internet Geek = Ananda Leeke.  BOO–YAAAAAAAAA!!!!!!! I knew the phrase was a rebranding gift from the universe! What a blessing!

So the Ananda Leeke official marketing brand is now: Yoga + Creativity + Internet Geek = Ananda Leeke.

What do you think?

As E-bert says, “my marketing brand is my gimmick!”  You know the thing that will get folks’ attention.

I also have a new and improved short bio: Yoga + Creativity + Internet Geek = Ananda Leeke. Leeke is a lawyer turned “Jill of many trades”: innerpreneur, author, artist, coach, and yoga teacher. Her mission is “Empowering U2BU through creativity coaching, Reiki, self-care, social media, volunteerism, and yoga.”

Any thoughts?

Visit www.anandaleeke.com to see more of my new changes. Check out my bio too.  I still have to add a lot of content to the site in April and May.  For now, I am satisfied with the blessings.  And I know there are more to come.  So get ready for new surprises on AnandaLeeke.com!

Oh yeah, here is a great article I read about rebranding yourself on Times Online: http://www.timesonline.co.uk/tol/life_and_style/women/body_and_soul/article3416498.ece.

Also, Pink, one of my favorite web sites for women, posted a great blog post about “3 Quick and Easy Ways to Build an Online Presence” that might interest you. Be sure to check out Pink for the following rebranding blog posts:

Enjoy your day and week!

Peace, Creativity, Compassion, Gratitude for E-bert, yoga, meditation, and being still to hear my inner voice,

Ananda

0 comments on “The Business of Being Ananda Leeke – Part 1”

The Business of Being Ananda Leeke – Part 1

bc-writer

Narrative: Memories. In Your Own Words, a six-word memoir

collage by Ananda Leeke

Copyright 2009 by Madelyn C. Leeke

Happy Thursday!

Two weeks ago my life coach Yael gave me several homework assignments.  One assignment involved me mapping my goals, priorities, and to do list activities.  Yael said this assignment would give me a picture of what I am doing in my life.  I call it The Business of Being Ananda Leeke.  Yes it is a business being me!  And it is a business building and maintaining the Ananda Leeke brand

This morning I got up early again with more energy.  I made some peppermint tea to keep me company as I sat at my kitchen table journaling about about my goals, priorities, and to do list activities for July, August, September, October, November, and December.   Several key phrases emerged from my journaling:  

  • mission
  • strategy-driven approach
  • reality check-ins  
  • desired outcomes
  • bottom liners
  • satisfaction
  • celebration

“More words … blah … blah … more thinking … more work” is what I thought when I reviewed my writing.  So I put my pen down and walked over to my yoga mat.  After doing a few restorative poses, I moved into my ten sun salutations.  When I finished, I sat on my meditation cushion and did several rounds of alternate nostril breathing.   That really opened my heart.  I took it a step further and grabbed my mala beads for a mantra chanting session that ended with several quiet OMs. 

After my morning yoga, I returned to my kitchen for breakfast.  While eating my oatmeal, I realized that The Business of Being Ananda Leeke  deserves a strategy-driven approach that incorporates my heart and mind.  There must be balance between the two.  A Yin and Yang approach to be-ing me. 

Stay tuned for more updates on The Business of Being Ananda Leeke!

Peace and Creativity,

Ananda

PS:  Be sure to tune into the first episode of The Ananda Leeke Show, an online radio program that celebrates creativity in everyday life, on June 30 at 8pm EST on Talkshoe.com.  I will discuss my insights on writing my new book, That Which Awakens Me: A Creative Woman’s Poetic Memoir of Self-Discovery(Summer 2009 Release – iUniverse, Inc.).  Click here to listen to the show:  http://www.talkshoe.com/tc/15820.  If you miss it, you can listen to a recording several minutes after the show airs.  You can also download the show to your computer or iPod via iTunes.