Happy Internet Geek Tuesday!

I am getting ready for my social media leadership talk on July 26 and July 27 at the 9th Annual BlogHer Conference in Chicago. Here’s a sneak peek!


“What Kind of Social Media Leader Are You?” is the official title of my talk. It’s based on a section of my upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online.

Photo Credit:
Photo Credit:

If you answer yes to one or more of the six questions listed below, my talk will be of interest to you.

  • Do you have a blog with more than one blog reader?
  • Do you use social media and have more than one follower or friend?
  • Do you use social media to build community and connect with others?
  • Do you use social media to share information and resources?
  • Do you use social media to advocate for causes or social good campaigns?
  • Do you use social media to promote your business, personal brand, products, or services?

A “yes” answer to these questions opens the door to what my talk is all about: showing BlogHer attendees that they are social media leaders because they possess Digital Power and a Digital Platform of Influence.

Digital Power consists of your digital footprint (blog, online business, web site, and social media), communities, and efforts.

A Digital Platform of Influence is derived from the impact you have on your blog readers and social media followers and friends when you:

  • Advocate causes.
  • Build communities.
  • Create mobile applications, art, books, businesses, products, publications, services, tools, and webisodes.
  • Curate content.
  • Educate and inform.
  • Give voice to your thoughts as subject matter experts, thought leaders, and brand ambassadors.
  • Share information and experiences.
  • Explore and experiment with new technologies as early adopters and trendsetters.
  • Participate in social good campaigns.
  • Inspire and motivate.
  • Mentor.
  • Network.
  • Tell your personal stories.
  • Promote and celebrate the expertise, gifts, and talents of others.

As you engage in these activities, your blog readers and social media followers and friends are watching what you say and do online. They are learning from your example. Whether you know it or not, you are leading them. That makes you a social media leader. Yes, I said it. You are a social media leader!


My BlogHer talk will help conference attendees define the type of leadership they want to bring to their readers and social media followers and friends. During the talk, I will introduce the 12 key leadership roles I have witnessed social media leaders play in my work with the Digital Sisterhood Leadership Project. They include the roles of advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader. I will also share how I have used these roles to create the profiles of seven Digital Sisterhood Leadership Archetypes that can be used to develop leadership styles in blogging and social media: Creativista, Empirista, Empowerista, Enchantista, Evangelista, Flowista, and Lifestylista. To learn more about these archetypes, click here to visit my #BlogHer13 Social Media Leadership Talk Pinterest Board. I have pinned photos and a short blog post for each archetype. Happy reading!

If you are seeking additional leadership resources, check out the links below.

Hope to see you at #BlogHer13 in Chicago!

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