Earlier this week, I walked past the White House, one of my favorite places to visit, on my way to meet a new friend. He recently moved to DC to start a new job in the building next door.
As I was waiting in line to enter the Eisenhower Executive Office Building to meet Jason Goldman, the first-ever White House Chief Digital Officer, I thought about how powerful the Internet and Twitter can be as connection and engagement tools. They connected Jason and I and began a series of blog and Twitter conversations around his new position and #socialcivics engagement when he wrote his March 24th Medium blog post on The Internet, the White House, and You (and Me). When I read his post, I was inspired to share it with my social media network. Two days later, I wrote him a letter via my blog that offered my #socialcivics ideas and tweeted him the link. In an effort to increase engagement, I encouraged people to blog and tweet their ideas. He tweeted back and thanked me for sharing.
After he started working on April 6, he continued having the #socialcivics discussion online and with his staff. A week later, he published a follow-up blog post on What I’ve learned so far from #socialcivics. After I read it, I decided to incorporate a #socialcivics feedback discussion in my Embracing Your Digital Citizenship session at the Blogger Week Unconference on May 2. The morning of my session, I tweeted him a link to a blog post that outlined my talking points. He retweeted it and sent me a direct message with an invitation to meet him in person this week.
Meeting him face-to-face was a blast! He is truly passionate about the work he is called to do as head of the Office of Digital Strategy. That’s why I took two #socialcivics selfies. Check out how cool he is with his blue glasses and cherry blosson tie!
During our meeting, we discussed the feedback I received during my Digital Citizenship session and brainstormed ways to increase his office’s engagement with social media influencers and communities. I left with a homework assignment I will be working on this weekend as a follow-up email.
Now that you have read my story, I encourage to join Jason’s #socialcivics discussion on Twitter. Send him a tweet at @Goldman44. Write a blog post. Chat with your network about it on social media. He and his team are listening!