July is one of my favorite months because I get to lead the second annual celebration of Digital Citizenship Month. This year’s theme is “Use Your Digital Citizenship Voice.”
Sharing my career reinvention story from lawyer and investment banker to “Jill of many trades” I love gives me pure JOY! That’s why I am excited to serve as the keynote speaker for the Executive Women International’s DC Chapter meeting on July 8.
BlogHer’s annual conference is one of my favorite social media conferences to attend and speak at. In 2013, BlogHer hired me, Pauline Campos, and Dwana De La Cerna to produce and host a conference event called the Multi Culti Party, a celebration of diversity, in Chicago, Illinois. The following year, we were rehired to host the second annual Multi Culti Party at the 10th annual conference in San Jose, California.
One of the things I do for my clients is develop and implement a networking strategy and plan that will help them expand their knowledge and business, and build relationships with thought leaders in their areas of expertise. On June 4, I invited my client Xina Eiland, CEO of X+PR, to attend the Price Waterhouse Cooper (PWC) panel discussion on reimagining business in the digital age featuring PWC Digital Director Laura Bryce (moderator), WeddingWire VP Marty Kaufman, DC Office of Open Government Director Traci Hughes, DC Director of Technology Innovation Matt Bailey, US Federal SocialGov Lead Justin Herman, and Contactually CEO Zvi Band. I attended the event to support Eiland’s networking efforts.
During the event, she had an opportunity to network with several digital media colleagues. She learned what is happening in the DC digital and tech worlds and the Federal Government. During the panel discussion, she was able to ask DC Government officials Traci Hughes and Matt Bailey several questions about Mayor Muriel Bowser’s plans for the RISE Center and Digital DC project.
On June 6, Ananda Leeke Media (ALM) served as a media partner for The Phat Startup’s TECH808 UN-Conference, the only hip hop-inspired technology entrepreneurship conference, that was held at George Washington University School of Business. Prior to the UN-Conference, ALM prepared and curated content via Facebook, Google+, Instagram, LinkedIn, and Twitter. We also prepared and posted content on Tumblr blogs. During the event, we provided live social media coverage on Facebook, Instagram, Tumblr, and Twitter.
In May, I worked with VIDA, a San Francisco-based fashion e-commerce platform, to create my first VIDA Voices scarf collection. We transformed artwork that appears on the cover of my three books into four designer scarves that create signature style, are dedicated to social responsibility, inspire self-discovery and self-love, and celebrate women in social media and technology. Click here to place your order. Many thanks to everyone who pre-ordered and purchased the scarves!
On May 2, I spoke about digital citizenship at the Blogger Week Unconference that was held at Impact Hub in Washington, DC. My “Embracing Your Digital Citizenship” session provided 10 tips on ways to define and express digital citizenship. I facilitated a group discussion on digital citizenship best practices Participants also offered feedback on White House Chief Digital Officer Jason Goldman’s #socialcivics. Click here to read my Storify blog recap.
Below are several resources I provided during the session.
- Summary of Session Talking Points (includes 10 tips on how to embrace your digital citizenship)
- Digital Citizenship Project and Digital Citizenship Month (July)
- The Internet, the White House, and You (Me) by Jason Goldman
- My #SocialCivics Ideas for White House CDO Jason Goldman by Ananda Leeke
- What I’ve learned so far from #socialcivics by Jason Goldman
On May 6, I met with White House Chief Digital Officer Jason Goldman and advised him on digital engagement strategies and online communities to support his #socialcivics efforts.
Working with clients on their web content allows me to tap into my creative writing and storytelling skills as a novelist. On May 30, I met with my client Yael Flusberg, the founder of Y’s Elements and a yoga therapist, energy worker, coach, and writer, to discuss the redesign of her WordPress web site and her storytelling approach for content at Love ‘n’ Faith Cafe. I helped Yael launch her blog which has become her main web site. During our meeting, we looked at several web sites for ideas, discussed various storytelling approaches for her content, and explored many WordPress themes. I also provided blogging tips and recommendations for blogging and photography apps. We ended the meeting with a conversation about next steps and scheduled our June follow up meeting.
Carrot cake is one of my favorite desserts. That’s why I love working with my client Karat Cakery and its food truck Goldie. Karat Cakery hired me to help develop and implement its content and social media strategies for its first-ever International Carrot Day celebration on April 4. We used its blog, Facebook, Instagram, Pinterest, and Twitter to promote the event and generate engagement among online communities. I also provided live social media coverage and conducted video interviews with customers.
The White House selected me to serve as a Social Media Correspondent for the Spring Garden Tour on April 25. Prior to and during the event, I utilized my content development and curation, digital engagement, storytelling, online community, and social media expertise to support the White House Office of Digital Strategy with Facebook, Google+, Instagram, LinkedIn, WordPress and Tumblr blogs, and Twitter.
Designing and implementing social media strategies for clients who are invited to speak at conferences kept me busy in March. I worked with Sylvia Wong Lewis, founder of Narrative Network, on a social media strategy for her speaking engagement with the New York chapter of Delta Sigma Theta Sorority, Inc. I also provided an on-site training session on Hootsuite, a social media management system.
MindfulTechie.com founder Meico Whitlock and I worked on implementing a social media strategy for his “How to be a Mindful Techie” Ignite Talk at the NTEN Nonprofit Technology Conference. I created and managed an Instagram and Twitter account for the event. During and after his talk, I provided live social media coverage using Facebook, Google+, Instagram, LinkedIn, and Twitter.
Whenever I am offered an opportunity to share my passion about blogging, President Barack Obama, and the White House, I seize it. That’s exactly what I did when Automattic invited me to lead the “Blogging for Obama” session (Storify blog recap) at its first-ever WordPress Press Publish Conference on March 28 in Portland, Oregon.
During the session, I shared my B.L.O.G. mantra and how I began blogging for personal reasons and evolved into a social media leader for the White House. Here’s what my B.L.O.G. mantra stands for:
B – Be yourself in your blogging process
L – Love the stories you tell on your blog.
O – Open yourself to new ideas and opportunities.
G – Give back.
I served as a speaker for “A Tale of Two Sites” session that was led by WordPress developer Michelle Langston. During her session “A Tale of Two Sites: A Case Study,” Langston discussed how we worked together to combine my old web site and WordPress blog into one WordPress that would truly express my personality and meet my online goals. I participated by sharing the lessons I learned while preparing content for the new site.
In addition, I served as a panelist for the “Blog to Book” session featuring fellow authors Cecilia Gunther, Christine Lee, Mary Laura Philpott, and Jerry Mahoney. Automattic conference guru Andrea Middleton moderated the discussion on the various ways we used blogging to become published authors. Click here to read the eight tips I shared during the discussion.
When Automattic hired me to speak at its WordPress Press Publish conference, I was invited to write a blog post and host an online discussion on Blogger Burnout in February. Durlng that process, I was able to use my blog and social media to generate digital engagement among the Press Publish online community members.
On February 12, I worked with Macy’s as a Social Media Correspondent for its Black History celebration of fashion, the Soul Era, a panel discussion with celebrity fashion stylists and designers June Ambrose and Johnetta Boone and moderator Tai Beauchamp, TV personality and founder of Tai Life Media. The discussion focused on the fashion, accessories and attitude that rocked the runways of the 1960s and 1970s and how it had an undeniable effect on current fashion and style.
Prior to, during, and after the event, I developed and curated content via my WordPress and Tumblr blogs and social media (Facebook, Google+, Instagram, LinkedIn, Twitter, and YouTube) to generate digital engagement among online communities.
My new year started with a new client Sharon Malachi, founder of DC Dog Grooming mobile pet salon. Malachi hired me to develop and implement her business’ social media strategy, build an online audience, and create digital storytelling campaigns that generate engagement on Facebook, Instagram, Pinterest, and Twitter for a seven-month period (January to July). My scope of work also included social media and time management training.
The White House invited me to serve as a Social Media Correspondent for the State of the Union (read Storify blog recap) on January 20. I was selected as 1 of 120 social media leaders to participate in the event. Prior to and during the event, I utilized my content development and curation, digital engagement, storytelling, online community, and social media expertise to support the White House Office of Digital Strategy with Facebook, Google+, Instagram, LinkedIn, Storify, WordPress and Tumblr blogs, and Twitter.